Success Recipe by Brian Tracy Book Summary

The book “Success Recipe” by Brian Tracy, as the name suggests, is all about guiding you on how to achieve success. In this book, you will easily understand practical things that, by implementing, you can also succeed in your life.

The author of the book, Brian Tracy, provides a step-by-step guide that helps you achieve your goals through principles like focus, clarity, and action.

If you want to achieve success in your life, then this book is definitely for you. There are many things in this book that, when read, will reveal many new things related to how to achieve success.


The recipe for success emphasizes the principle of self-discipline. It is explained that self-discipline is the act of doing a necessary task when it needs to be done, whether we feel like doing it or not, or whether we like it or not. If a task is essential for our success, then we must do it.

Once we are certain about what we want and then discipline ourselves to consistently engage in activities that lead us in that direction, our success becomes almost certain.

Focus on yourself and think big

Brian Tracy mentioned a quote by the Stoic philosopher Epictetus in his Success Recipe – “The circumstances that come into our lives are not what make us the people we become; rather, it is how we react to those circumstances that reveals who we are.”

One of the biggest reasons for a person’s lack of significant achievement in life is their failure to develop a particular skill or capability that sets them apart and makes them proficient.

Another reason that often holds people back is that they tend to settle for mediocrity or slightly above-average performance, which prevents them from attaining great success.

Creating a better image of oneself in the eyes of others and in the company of highly successful individuals can be achieved by consistently giving your 100% to the work you do and continuously striving to excel even further in that work. This kind of image-building allows you to present yourself as a better version and gain the respect of others.

Highly successful individuals often engage themselves in activities that further ensure their path to success.

Think of yourself as a winner

When you feel good about yourself and think positively about yourself, a desire to become a better person is born within you, and you can work towards becoming that person.

You may have noticed that when you don’t feel good about yourself, your relationships with others also tend to deteriorate. Therefore, it is essential to maintain a positive self-perception, as it can make your path to success smoother and more enjoyable.

You’ve probably heard that you shouldn’t compare yourself to others. However, if used correctly, this can be quite beneficial.

Often, successful people or those striving for success are the ones who compare themselves to other successful individuals. This comparison can provide them with motivation to progress, work hard, and learn from both their mistakes and positive qualities.

One of the worst things about average and mediocre people is that they often don’t want to recognize or believe in their own potential, which leads to a lack of self-confidence.

Having confidence in oneself and liking oneself is crucial for healthy self-esteem and is the starting point for happiness and success.

Believing in oneself and self-liking are among your most attractive and appealing qualities.

The best way to gain self-confidence is to walk, talk, think, and work in the same way as the type of successful person you want to become. In this way, you can increase your self-confidence.

Take responsibility for all your actions

A simple rule is that – what you do, you get results based on that, and this rule applies everywhere.

The rule is that if you learn from other successful people how they have made themselves successful and walk the same path, your journey to success will become easier and guaranteed.

powerful quotes by henry ford
Quote by Henry Ford

Never complain. If you are not happy with your situation, do something about it, and if you don’t want to do anything, then don’t complain.

Henry Ford

By reading this quote, you must have understood that many people just keep complaining about something, but they never take any steps to fix it. This is a big sign of average and mediocre people.

“I am responsible” – the more you use this phrase, the more powerful and better person you become. Taking full responsibility for your actions and results is a sign of successful people.

In whatever field you are in or want to achieve success, if you are not trying to become better at it, you are unconsciously accepting an average life. If you are not improving in something, you may be deteriorating.

Upgrade and prepare yourself for the future

A successful man or woman is someone who understands their earning potential and significance. They never underestimate it. They work every day to enhance their ability to earn and align themselves with market demands.

powerful quotes
Quotes from Success Recipe by Brian Tracy

Those who do not think about the future, their future does not turn out to be very good either.

Seeking opinions on improving oneself from the highest achievers in one’s field

You should seek advice on how to become better in your field, whether it’s from the experts or knowledgeable people. Regardless of whether they suggest audiobooks, podcasts, articles, or books, you should definitely engage with those resources.

After completing the recommended tasks, provide a thoughtful review of your experience with those resources and explain how they have assisted you. Then, you will be amazed to see how much you have improved in the eyes of those individuals and how much better you have become compared to before.

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If you are not getting better, then you are getting worse.

To make yourself better and more successful, it is essential to start your day off well. Avoid consuming news or things like social media in the first hour after waking up, or anything that may fill you with negativity because the first hour after waking up sets the foundation for your entire day.

One of the best ways to improve yourself is to read as many books as possible. Reading is to your brain what exercise is to your body.

Becoming a better version of yourself is a continuous process. Whatever you are doing, strive to make yourself a little better each time in that activity, and you will become better at it.

After every meeting, sales call, or any important task, be sure to ask yourself what you did right and how you can do it even better next time.

By doing this, you give yourself the opportunity each time to become even better at your work.

Start your own business

You cannot achieve significant success and financial freedom by relying solely on your salary. To attain these goals, you will need to start your own business.

In his book “Success Recipe,” Brian Tracy talks about a very important aspect that is crucial for any business.

He says, “A business plan begins when you clearly define what product or service you are going to offer. You must determine with precision how much money you can charge for that product or service. And one of the most crucial elements is figuring out how much money you will need to spend to make that product or service available.”

In any business, after including all possible expenses, the plan you create plays a vital role in achieving success in that business. Failing to accurately account for your business expenses can prove to be a disaster for your business.

Work hard to excel in your efforts

Imagine that there is a conspiracy going on in the world whose goal is to make you successful and happy. So, in every challenging moment, look for a glimmer of hope and seek to learn something new.

powerful quotes from success recipe
Quotes from Success Recipe by Brian Tracy

In the Success Recipe book, there is mention of an individual who used to research extensively on selling life insurance every night from 10 PM to 12 AM. He not only researched life insurance but also studied various techniques for selling it and how to persuade others. He became highly knowledgeable in their field and achieved great success.

The more effective you are at influencing others, the more you will achieve in both your business and personal life. Therefore, you should strive to improve yourself as much as possible in this regard.

powerful quotes from success recipe
Quotes from Success Recipe by Brian Tracy

We don’t always get what we want, but we get what we deserve.

Some other important things from Success Recipe by Brian Tracy

Always keep in mind that even though no one may be watching you, the truth is that everyone is watching you all the time. This means that you should always strive to be the best version of yourself.

You cannot help those who are not trying to learn new things at a fast pace to keep up with the changes happening in the world and are not working on improving themselves.

Remember that feedback is essential for making yourself better and achieving success. It is crucial to receive feedback from someone who can help you become even better. Therefore, always pay attention to the feedback of others and strive to improve.

Try to read books on the things you want to excel in or that will be essential for your future. This will help you better understand the concepts in those books.

The law of concentration states that whatever you focus your attention on, it grows. So, focus more on the things you want to achieve.

Self-discipline is put to the biggest test when you continue to work towards your goals even in difficult situations.

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These are some of the most important things from Brian Tracy’s book “Success Recipe” that you should know. Self-improvement and continuous efforts to achieve success are key aspects. It is highly essential for you to pay attention to these things and apply them in your life as they are mentioned in the Success Recipe.



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